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~isPartOf:"Creativity and innovation management"
~isPartOf:"Handbook of research on communities of practice for organizational management and networking : methodologies for competitive advantage"
~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
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Creativity and innovation management
Handbook of research on communities of practice for organizational management and networking : methodologies for competitive advantage
Journal of marketing communications
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Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
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