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~isPartOf:"Creativity and innovation management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Babu, Mujahid Mohiuddin"
~type_genre:"Article in journal"
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Creativity and innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
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Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
Value co-creation through social innovation : a study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Babu, Mujahid Mohiuddin
;
Dey, Bidit Lal
;
Rahman, Mizan
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 13-27
Persistent link: https://www.econbiz.de/10012289115
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