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~isPartOf:"Creativity and innovation management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Co-creation"
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Brand management
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91
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Value creation
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Ind, Nicholas
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Creativity and innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
37
The journal of brand management : an international journal
22
The journal of product & brand management
15
Journal of retailing and consumer services
11
Marketing intelligence & planning
7
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
The journal of services marketing
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory
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Asia Pacific journal of marketing and logistics
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Journal of electronic commerce research : JECR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The service industries journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Electronic commerce research
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European journal of marketing
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International journal of arts management
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for international business and entrepreneurship development
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Journal of consumer marketing
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Journal of hospitality marketing & management
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Journal of international marketing
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
5
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
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