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~isPartOf:"Praxisreihe Qualitätswissen"
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The performance effects of combining rationality and intuition in making early new product idea evaluation decisions
Eling, Katrin
;
Langerak, Fred
;
Griffin, Abbie
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011454115
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