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~isPartOf:"Cross-cultural and critical perspectives on brands"
~subject:"World"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Cross-cultural and critical perspectives on brands
International marketing ; Vol. 2
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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3
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
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2009
Persistent link: https://www.econbiz.de/10003785591
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