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~isPartOf:"Cross-cultural and critical perspectives on brands"
~type_genre:"Reprint"
~type_genre:"Rezension"
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Consumer behaviour
7
Konsumentenverhalten
7
Welt
7
World
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Brand image
3
Comparison
3
Cultural identity
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenimage
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Vergleich
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Brand
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Developing countries
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Economic culture
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Entwicklungsländer
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Globalisierung
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Globalization
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Markenartikel
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1945-2008
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Brand management
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Corporate reputation
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Criticism
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Development theory
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Economic convergence
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Economics of information
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Entwicklungstheorie
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Ethics
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Ethik
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Ethnologie
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Ethnology
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Firmenimage
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Imperialism
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Imperialismus
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Indigene Völker
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Indigenous peoples
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Informationsökonomik
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Wilk, Richard R.
2
Arnould, Eric J.
1
Belk, Russell W.
1
Devinney, Timothy Michael
1
Eckhardt, Giana
1
Erdem, Tülin
1
Hewett, Kelly
1
Holt, Douglas B.
1
Kacen, Jacqueline J.
1
Lee, Julia Anne
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Madden, Thomas Justin
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Mooij, Marieke K. de
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Quelch, John A.
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Roth, Martin S.
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Swait, Joffre
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Taylor, Earl L.
1
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Cross-cultural and critical perspectives on brands
Journal of economic literature
348
The economic journal : the journal of the Royal Economic Society
127
An Elgar reference collection
111
The international library of critical writings in economics
82
Economic development and cultural change
44
Kyklos : international review for social sciences
43
Weltwirtschaftliches Archiv : Zeitschrift des Instituts für Weltwirtschaft an der Universität Kiel
43
Southern economic journal
42
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
30
Journal of economic issues : jei
27
Economic approaches to law
21
Development and underdevelopment : the political economy of global inequality
20
Journal of economics
19
An Elgar research collection
17
The early years of the International Accounting Standards Committee
17
Globalizing religions
15
Critical perspectives on the global trading system and the WTO
14
Ideologies of globalism
13
Macromarketing - a global focus ; Vol. 3
13
The Manchester School of Economic and Social Studies
13
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
12
The globalization of the world economy
12
The journal of developing areas
12
Critical concepts in the social sciences
11
Economica
11
Globalizing communications
11
International political economy ; Vol. 2
11
The economic record : er
11
Macromarketing - a global focus ; Vol. 4
10
Global-local consumption
9
International library of environmental economics and policy
9
Canadian journal of development studies
8
Critical concepts in economics
8
International marketing ; Vol. 2
8
International political economy ; Vol. 4
8
Journal of development economics
8
Multinational enterprises and host economies ; Vol. 1
8
NGO management : the Earthscan companion
8
Routledge library editions / Development
8
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1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
8
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
9
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
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