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~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
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Konsumentenverhalten
Marketingmanagement
Customer integration
85
Kundenintegration
85
Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
39
Relationship marketing
39
Value co-creation
30
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
21
Business-to-business marketing
21
Customer value
17
Innovation
17
Kundenwert
17
Business network
13
Innovation management
13
Innovationsmanagement
13
Unternehmensnetzwerk
13
Consumer behaviour
11
New product development
11
Produktentwicklung
11
Service-Dominant Logic
11
Service-dominant logic
11
Co-creation
10
Social Web
9
Social web
9
Customer engagement
8
Inter-firm cooperation
7
Marketing management
7
Unternehmenskooperation
7
Bundling strategy
6
Leistungsbündel
6
Resource-based view
6
Ressourcenorientierter Ansatz
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Stakeholder
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Firm performance
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English
15
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Malthouse, Edward C.
2
Aarikka-Stenroos, Leena
1
Agnihotri, Raj
1
Benson-Rea, Maureen
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Falk, Tomas
1
Faullant, Rita
1
Ferraro, Carla
1
Füller, Johann
1
Gopalakrishna, Srinath
1
Hajli, Nick
1
Hollebeek, Linda D.
1
Hsiao, Shih-Hui
1
Jaakkola, Elina
1
Jiang, Yanxin
1
Kock, Alexander
1
Kumar, V.
1
Lawrence, Justin M.
1
Li, Shuyang
1
Luoma, Jukka
1
Matzler, Kurt
1
Nguyen, Thuy D.
1
Odlin, Denis
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Pansari, Anita
1
Paswan, Audhesh
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Peng, Guochao
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Plangger, Kirk
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Salzmann, Edmund Christian
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1
Shabbir, Rizwan
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Sihvonen, Antti
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Wang, Yichuan
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Xiao, Yazhen
1
Xing, Fei
1
Yang, Zhiguo
1
Zhang, Bingqian
1
Zhang, Haisu
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
56
Journal of business research : JBR
52
International journal of hospitality management
17
Journal of service management
14
The journal of services marketing
14
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
International journal of innovation management
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Technological forecasting & social change : an international journal
10
The journal of business & industrial marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of the Academy of Marketing Science
9
Handbook of research on customer engagement
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
International journal of consumer studies
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
Business horizons
5
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
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ECONIS (ZBW)
15
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1
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
2
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
3
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
4
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
5
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian
;
Kock, Alexander
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Saved in:
6
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
7
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
8
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
9
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
10
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
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