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~isPartOf:"Customer engagement marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Customer integration
57
Kundenintegration
57
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
25
Betriebliche Wertschöpfung
20
Value creation
20
Social Web
16
Social web
16
Customer satisfaction
10
Kundenzufriedenheit
10
New product development
9
Produktentwicklung
9
Internet marketing
7
Online-Marketing
7
co-creation
7
Brand management
6
Innovation management
6
Innovationsmanagement
6
Markenführung
6
Service-Dominant Logic
6
Service-dominant logic
6
customer engagement
6
Customer value
5
Innovation
5
Kundenwert
5
Brand image
4
Co-creation
4
Customer engagement
4
Dienstleistungsqualität
4
Markenimage
4
Service quality
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
service-dominant logic
4
social media
4
Arbeitsverhalten
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2
Collection of articles of several authors
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25
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Kim, Eojina
2
Pervan, Simon J.
2
Abrahams, Alan
1
Ali, Mohamed Ahmed
1
Ariely, Dan
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Bettiga, Debora
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Calder, Bobby J.
1
Choi, Hyung-Min
1
Dai, Bo
1
Dinner, Isaac M.
1
Do, Diem Khac Xuan
1
Dong, Lin
1
Eisingerich, Andreas B
1
Fernandes, Teresa
1
Fritze, Martin Paul
1
Gidhagen, Mikael
1
Gruss, Richard
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Hollebeek, Linda D.
1
Kim, Bomin
1
Kim, Woo Gon
1
King, Ceridwyn
1
Kolyperas, D.
1
Kull, Alexander J.
1
Kumar, V.
1
Lamberti, Lucio
1
Larivière, Bart
1
Malthouse, Edward C.
1
Marchand, André
1
McGouran, Cathy
1
Messner, Wolfgang
1
Mochon, Daniel
1
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Customer engagement marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
25
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
4
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
5
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
6
Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
7
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
8
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
9
Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations
Xu, Feng Zeng
;
Wang, Ying
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 351-376
Persistent link: https://www.econbiz.de/10012201367
Saved in:
10
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
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