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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Service business"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Customer integration
49
Kundenintegration
49
Beziehungsmarketing
27
Relationship marketing
27
Betriebliche Wertschöpfung
19
Value creation
19
Consumer behaviour
18
Customer satisfaction
12
Dienstleistungsqualität
12
Kundenzufriedenheit
12
Service quality
12
Value co-creation
11
Co-creation
9
Social Web
8
Social web
8
Customer participation
7
Customer value
7
Kundenwert
7
Service-Dominant Logic
6
Service-dominant logic
6
Dienstleistungssektor
5
Service industry
5
Viral marketing
5
Virales Marketing
5
Brand image
4
Brand management
4
Customer engagement
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Innovation
4
Markenführung
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Services
4
Dienstleistung
3
Firm performance
3
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16
Aufsatz im Buch
2
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2
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English
18
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Braun, Corina
2
Bruhn, Manfred
2
Hadwich, Karsten
2
Ajiboye, Tolu
1
Albinsson, Pia A.
1
Baron, Steve
1
Batt, Verena
1
Brady, Mairead
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Yu Hsin
1
Choi, Laee
1
Claffey, Ethel
1
Dupré, Damien
1
Guzman, Francisco
1
Harris, Kim
1
Harvey, John
1
Hollebeek, Linda D.
1
Joo, Jaehun
1
Keng, Ching-Jui
1
Kennedy, Eric
1
Kim, Insin
1
Kumar, V.
1
Lee, Yuan
1
Lotz, Sherry
1
Malthouse, Edward C.
1
Marakhimov, Azizbek
1
Mathwick, Charla
1
Melero-Polo, Iguácel
1
Menezes, João Carlos Rosmaninho
1
Mosteller, Jill
1
Nguyen Bac Nguyen
1
Pansari, Anita
1
Patterson, Anthony
1
Resnick, Sheilagh
1
Sesé, F. Javier
1
Shamim, Amjad
1
Sinclair, Gary
1
Solem, Birgit Andrine Apenes
1
Warnaby, Gary
1
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Customer engagement marketing
Journal of customer behaviour
Service business
The journal of consumer marketing
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
Emotional user experience of innovative humancomputer interactions : a multi-component approach
Dupré, Damien
;
Sinclair, Gary
- In:
Journal of customer behaviour
20
(
2021
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10014424087
Saved in:
3
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
4
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
5
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
6
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
7
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
8
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
9
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
10
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
1
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