The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Yu-Hsin Chen, Ching-Jui Keng
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Yu Hsin ; Keng, Ching-Jui |
| Subject: | Customer engagement | Podcast | Relational bonds | Social connectedness | Subscription service | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-023-00538-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333856