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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Customer integration
62
Kundenintegration
62
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
26
Social Web
22
Social web
22
Betriebliche Wertschöpfung
19
Value creation
19
Internet marketing
16
Online-Marketing
16
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Brand management
8
Markenführung
8
Service-Dominant Logic
7
Service-dominant logic
7
co-creation
7
New product development
6
Produktentwicklung
6
customer engagement
6
Customer value
5
Innovation management
5
Innovationsmanagement
5
Kundenwert
5
Dienstleistungsqualität
4
Emotion
4
Innovation
4
Marketing theory
4
Marketingtheorie
4
Motivation
4
Service quality
4
Social media
4
USA
4
United States
4
service-dominant logic
4
social media
4
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24
Aufsatz in Zeitschrift
24
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2
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2
Collection of articles of several authors
1
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English
26
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Kim, Eojina
2
Pervan, Simon J.
2
Verlegh, Peeter
2
Abrahams, Alan
1
Ali, Mohamed Ahmed
1
Bacile, Todd J.
1
Bettiga, Debora
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Calder, Bobby J.
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Choi, Hyung-Min
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Dolen, Willemijn M. van
1
Fernandes, Teresa
1
Füller, Johann
1
Gidhagen, Mikael
1
Gruss, Richard
1
Hautz, Julia
1
Hollebeek, Linda D.
1
Hsieh, Sara H.
1
Hutter, Katja
1
Kim, Bomin
1
Kim, Woo Gon
1
King, Ceridwyn
1
Kolyperas, D.
1
Kumar, V.
1
Lamberti, Lucio
1
Li, Stella Yiyan
1
Lin, Arjen van
1
Malthouse, Edward C.
1
Mazloom, Masoud
1
McGouran, Cathy
1
Messner, Wolfgang
1
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Customer engagement marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of strategic marketing
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
26
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
6
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
7
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
8
Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations
Xu, Feng Zeng
;
Wang, Ying
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 351-376
Persistent link: https://www.econbiz.de/10012201367
Saved in:
9
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
10
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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