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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
~subject:"Verkaufspersonal"
~type:"article"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Verkaufspersonal
Customer integration
25
Kundenintegration
25
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
10
Internet marketing
10
Online-Marketing
10
Social Web
10
Social web
10
Viral marketing
8
Virales Marketing
8
Brand management
4
Markenführung
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Co-creation
3
Customer satisfaction
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E-commerce
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Electronic Commerce
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Unternehmenserfolg
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Advertising effects
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Eelen, Jiska
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Eigenraam, Anniek W.
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Verlegh, Peeter
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Bacile, Todd J.
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Bolander, Willy
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Calder, Bobby J.
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Chan, Kimmy Wa
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Chang, Aihwa
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Dolen, Willemijn M. van
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Füller, Johann
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Hautz, Julia
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Hochstein, Bryan W.
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Hollebeek, Linda D.
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Hsieh, Sara H.
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Hutter, Katja
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Kumar, V.
1
Li, Stella Yiyan
1
Lin, Arjen van
1
Malthouse, Edward C.
1
Mazloom, Masoud
1
Pansari, Anita
1
Rietveld, Robert
1
Sheng, Jie
1
Swilley, Esther
1
Thürridl, Carina
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Customer engagement marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
55
Journal of business research : JBR
50
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
European journal of marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
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ECONIS (ZBW)
11
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1
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
2
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
3
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
4
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
5
The disruptive impact of customer engagement on the business-to-consumer sales force
Hochstein, Bryan W.
;
Bolander, Willy
- In:
Customer engagement marketing
,
(pp. 203-218)
.
2018
Persistent link: https://www.econbiz.de/10011739861
Saved in:
6
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
7
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
8
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
9
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
10
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
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