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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Fernandes, Teresa"
~person:"Kumar, V."
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Konsumentenverhalten
Beziehungsmarketing
2
Consumer behaviour
2
Customer integration
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Kundenintegration
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2
Innovation
1
Innovation management
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Innovationsmanagement
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Performance measurement
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Social Web
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co-creation
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collaborative innovation
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customer engagement
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Fernandes, Teresa
Kumar, V.
Pervan, Simon J.
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Calder, Bobby J.
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Lamberti, Lucio
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Rahman, Kaleel
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Customer engagement marketing
Journal of strategic marketing
Journal of the Academy of Marketing Science
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Handbook of research on customer engagement
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Journal of international marketing
1
Journal of marketing
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Services marketing quarterly
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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