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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Fernandes, Teresa"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Motivation
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Fernandes, Teresa
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Journal of strategic marketing
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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