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~isPartOf:"Customer engagement marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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Bang, Nguyen
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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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