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~isPartOf:"Customer engagement marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Mishra, Sita"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Consumer behaviour
Konsumentenverhalten
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Mishra, Sita
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Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
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