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~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
~isPartOf:"The journal of consumer marketing"
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~subject:"Kundenwert"
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Konsumentenverhalten
Kundenwert
Customer integration
42
Kundenintegration
42
Beziehungsmarketing
22
Relationship marketing
22
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
13
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Value co-creation
10
Co-creation
9
Customer participation
7
Customer value
7
Dienstleistungssektor
5
Service industry
5
Service-Dominant Logic
5
Service-dominant logic
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Gesundheitsversorgung
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Gesundheitswesen
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Health care
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Health care system
4
Markenführung
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Services
4
Viral marketing
4
Virales Marketing
4
Customer engagement
3
Dienstleistung
3
Firm performance
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Holiday behaviour
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19
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Le Nguyen Hau
2
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Batt, Verena
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1
Cambra-Fierro, Jesús
1
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1
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1
Hadwich, Karsten
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1
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1
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1
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1
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1
Kim, Insin
1
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1
Kumar, V.
1
Kuo-Che, Tseng
1
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1
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1
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Mai Thi My‑Quyen
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Pham Ngoc Thuy
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Customer engagement marketing
Service business
The journal of consumer marketing
Journal of business research : JBR
64
Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of hospitality management
21
The journal of services marketing
21
Journal of service management
17
The service industries journal
17
Journal of marketing management : MM
14
Technological forecasting & social change : an international journal
14
The journal of product & brand management
13
Journal of the Academy of Marketing Science
12
International journal of contemporary hospitality management
11
Journal of strategic marketing
11
Marketing intelligence & planning
10
The journal of business & industrial marketing
10
Tourism management : research, policies, practice
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of service research : JSR
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Services marketing quarterly
8
Cogent business & management
7
Handbook of research on customer engagement
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of service research
7
Journal of service theory and practice : JSTP
7
Marketing theory
7
Research policy : policy, management and economic studies of science, technology and innovation
7
European journal of marketing
6
European journal of marketing : EJM
6
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ECONIS (ZBW)
19
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
3
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
4
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
5
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
6
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
7
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
8
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
9
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
10
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
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