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~isPartOf:"Customer engagement marketing"
~subject:"Consumer behaviour"
~subject:"Consumer goods marketing"
~subject:"Customer satisfaction"
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Consumer behaviour
Consumer goods marketing
Customer satisfaction
Konsumentenverhalten
Customer integration
10
Kundenintegration
10
Beziehungsmarketing
3
Firm performance
3
Relationship marketing
3
Unternehmenserfolg
3
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
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Kundenzufriedenheit
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Markenimage
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Viral marketing
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Virales Marketing
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Emotion
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Sector development
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Social exchange theory
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Berkmann, Manuel
1
Bolander, Willy
1
Calder, Bobby J.
1
Han, Kyuhong
1
Hochstein, Bryan W.
1
Hollebeek, Linda D.
1
Kumar, V.
1
Malthouse, Edward C.
1
Mittal, Vikas
1
Pansari, Anita
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Customer engagement marketing
Journal of retailing and consumer services
56
Journal of business research : JBR
55
International journal of hospitality management
20
The journal of services marketing
19
Journal of service management
18
The service industries journal
15
Journal of marketing management : MM
13
The journal of product & brand management
13
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Marketing intelligence & planning
10
Service business
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of technology marketing : IJTMkt
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Handbook of research on customer engagement
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of internet commerce
8
Tourism management : research, policies, practice
8
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
The journal of consumer marketing
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of customer behaviour
6
Journal of hospitality marketing & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Management decision : MD
6
The journal of brand management : an international journal
6
The journal of business & industrial marketing
6
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ECONIS (ZBW)
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
Saved in:
3
The disruptive impact of customer engagement on the business-to-consumer sales force
Hochstein, Bryan W.
;
Bolander, Willy
- In:
Customer engagement marketing
,
(pp. 203-218)
.
2018
Persistent link: https://www.econbiz.de/10011739861
Saved in:
4
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
5
From customer to partner engagement : a conceptualization and typology of engagement in B2B
Reinartz, Werner J.
;
Berkmann, Manuel
- In:
Customer engagement marketing
,
(pp. 243-268)
.
2018
Persistent link: https://www.econbiz.de/10011739866
Saved in:
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