From customer to partner engagement : a conceptualization and typology of engagement in B2B
Werner J. Reinartz and Manuel Berkmann
| Year of publication: |
[2018]
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|---|---|
| Authors: | Reinartz, Werner J. ; Berkmann, Manuel |
| Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 243-268
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| Subject: | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-61985-9_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739866