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~isPartOf:"Customer engagement marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Konsumentenverhalten
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Customer integration
10
Kundenintegration
10
Beziehungsmarketing
3
Firm performance
3
Relationship marketing
3
Unternehmenserfolg
3
B-to-B-Marketing
2
Brand image
2
Business-to-business marketing
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Competitive advantage
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Consumer behaviour
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Berkmann, Manuel
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Bolander, Willy
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Han, Kyuhong
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Hochstein, Bryan W.
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Hollebeek, Linda D.
1
Kumar, V.
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Mittal, Vikas
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Pansari, Anita
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Customer engagement marketing
Journal of business research : JBR
56
Journal of retailing and consumer services
56
International journal of hospitality management
20
The journal of services marketing
19
Journal of service management
18
The service industries journal
15
The journal of product & brand management
13
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Marketing intelligence & planning
10
Service business
10
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Handbook of research on customer engagement
8
International journal of technology marketing : IJTMkt
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of internet commerce
8
Tourism management : research, policies, practice
8
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
The journal of consumer marketing
7
Cogent business & management
6
European journal of marketing
6
International journal of contemporary hospitality management
6
Journal of customer behaviour
6
Journal of hospitality marketing & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Management decision : MD
6
The journal of brand management : an international journal
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
Saved in:
3
The disruptive impact of customer engagement on the business-to-consumer sales force
Hochstein, Bryan W.
;
Bolander, Willy
- In:
Customer engagement marketing
,
(pp. 203-218)
.
2018
Persistent link: https://www.econbiz.de/10011739861
Saved in:
4
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
5
From customer to partner engagement : a conceptualization and typology of engagement in B2B
Reinartz, Werner J.
;
Berkmann, Manuel
- In:
Customer engagement marketing
,
(pp. 243-268)
.
2018
Persistent link: https://www.econbiz.de/10011739866
Saved in:
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