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~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~language:"eng"
~subject:"Kundenorientierung"
~subject:"Theorie"
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Kundenorientierung
Theorie
Beziehungsmarketing
7
Relationship marketing
7
Automotive market
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Kfz-Markt
5
Theory
5
Consumer behaviour
4
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1994-1996
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Henneberg, Stephan
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Herrmann, Andreas
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Customer retention in the automotive industry : quality, satisfaction and loyalty
European journal of operational research : EJOR
37
SpringerLink / Bücher
25
International journal of production research
13
Computers & operations research : and their applications to problems of world concern ; an international journal
8
International journal of production economics
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Operations research letters
8
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Meddelanden från Svenska Handelshögskolan
7
Production and operations management : an international journal of the Production and Operations Management Society
7
Research
7
Faculty & research / Insead : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
International journal of industrial organization
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Manufacturing & service operations management : M & SOM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business market management : jbm
4
Journal of retailing and consumer services
4
Management for Professionals
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
The Harvard John M. Olin discussion paper series
4
The journal of services marketing
4
Working paper / International University in Germany, School of Business Administration
4
Working paper / National Bureau of Economic Research, Inc.
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Business networking : shaping enterprise relationships on the Internet
3
CESifo working papers
3
Conjoint measurement : methods and applications
3
Handbook of research on customer equity in marketing
3
INSEAD Working Paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Operational Research Society : OR
3
Marketing science
3
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Customer retention in the automotive industry : an economic analysis
Weißenberger, Barbara E.
- In:
Customer retention in the automotive industry : …
,
(pp. 317-348)
.
1997
Persistent link: https://www.econbiz.de/10001299159
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2
Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
Saved in:
3
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
4
The complex relationship between customer satisfaction and loyalty for automobiles
Auh, Seigyoung
- In:
Customer retention in the automotive industry : …
,
(pp. 141-166)
.
1997
Persistent link: https://www.econbiz.de/10001299162
Saved in:
5
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
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