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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Handbook of research on customer engagement"
~person:"Johnston, Kim A."
~subject:"Relationship marketing"
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Customer-centric marketing strategies : tools for building organizational performance
Handbook of research on customer engagement
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Connections and interactions: an engagement perspective on customer networks
Johnston, Kim A.
;
Lane, Anne B.
- In:
Handbook of research on customer engagement
,
(pp. 441-455)
.
2019
Persistent link: https://www.econbiz.de/10013163405
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