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~isPartOf:"Cutting edge international research"
~subject:"Advertising music"
~subject:"Belgium"
~subject:"Computerspiel"
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Advertising music
Belgium
Computerspiel
Advertising effects
16
Werbewirkung
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4
Werbung
4
Consumer behaviour
3
Konsumentenverhalten
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Marketingmanagement
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Apaolaza-Ibáñez, Vanessa
1
Batenburg, Anika
1
Beukeboom, Camiel
1
Cauberghe, Verolien
1
Das, Enny
1
Duiven, Rolien
1
Gödecke, Janin
1
Hartmann, Patrick
1
Janssens, Wim
1
Mau, Gunnar
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Pelsmacker, Patrick de
1
Silberer, Günter
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Terlutter, Ralf
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Vermeulen, Ivar
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Cutting edge international research
Journal of advertising : official publication of the American Academy of Advertising
23
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing communications
9
Psychology & marketing
8
Journal of advertising research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Application of gaming in new media marketing
4
Journal of business research : JBR
4
Journal of promotion management : JPM
4
Breaking new ground in theory and practice
3
Engaging consumers through branded entertainment and convergent media
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
Advertising, promotion, and new media
2
Asia Pacific journal of marketing and logistics
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Reihe: Marketing : MAR
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Advertising in new formats and media : current research and implications for marketers
1
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Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
2
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
3
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
4
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
5
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
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