//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cutting edge international research"
~subject:"Advertising music"
~subject:"Computerspiel"
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising music
Computerspiel
Psychology of advertising
Advertising effects
16
Werbewirkung
16
Advertising
4
Werbung
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Video game
3
Angst
2
Anxiety
2
Internet marketing
2
Netherlands
2
Niederlande
2
Online-Marketing
2
Product Placement
2
Product placement
2
Social Marketing
2
Social marketing
2
Target group
2
USA
2
United States
2
Werbepsychologie
2
Zielgruppe
2
AIDS
1
Advertising media
1
Aesthetics
1
Altruism
1
Altruismus
1
Arzneimittel
1
Austria
1
Belgien
1
Belgium
1
Benutzerschnittstelle
1
Brand
1
Brand image
1
Brand management
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Language
All
English
5
Author
All
Apaolaza-Ibáñez, Vanessa
1
Batenburg, Anika
1
Beukeboom, Camiel
1
Das, Enny
1
Duiven, Rolien
1
Gödecke, Janin
1
Hartmann, Patrick
1
Mau, Gunnar
1
Praxmarer-Carus, Sandra
1
Rossiter, John R.
1
Silberer, Günter
1
Terlutter, Ralf
1
Vermeulen, Ivar
1
Waiguny, Martin
1
Zander, Mark F.
1
more ...
less ...
Published in...
All
Cutting edge international research
Journal of advertising : official publication of the American Academy of Advertising
46
Psychology & marketing
30
International journal of advertising : the quarterly review of marketing communications
26
Journal of advertising research
21
International journal of advertising : the review of marketing communications
18
Journal of business research : JBR
14
Journal of marketing communications
11
Journal of promotion management : JPM
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Marketing : ZFP ; journal of research and management
8
SpringerLink / Bücher
8
Selling modernity : advertising in twentieth-century Germany
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of current issues and research in advertising : JCIRA
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Application of gaming in new media marketing
4
Berichte aus der Betriebswirtschaft
4
Breaking new ground in theory and practice
4
Faculty & research / Insead : working paper series
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Journal of consumer behaviour : an international research review
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Discussion paper / Centre for Economic Policy Research
3
European journal of marketing
3
European journal of marketing : EJM
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of global marketing
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Reihe: Marketing : MAR
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
2
An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
Saved in:
3
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
4
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
5
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->