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~isPartOf:"Cutting edge international research"
~subject:"Advertising music"
~subject:"Computerspiel"
~subject:"Target group"
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Advertising music
Computerspiel
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Advertising effects
16
Werbewirkung
16
Advertising
4
Werbung
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Video game
3
Angst
2
Anxiety
2
Internet marketing
2
Netherlands
2
Niederlande
2
Online-Marketing
2
Product Placement
2
Product placement
2
Psychology of advertising
2
Social Marketing
2
Social marketing
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English
5
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Apaolaza-Ibáñez, Vanessa
1
Batenburg, Anika
1
Beukeboom, Camiel
1
Das, Enny
1
Duiven, Rolien
1
Gödecke, Janin
1
Hartmann, Patrick
1
Mau, Gunnar
1
Silberer, Günter
1
Terblanche, Nic S.
1
Terblanche-Smit, Marlize
1
Terlutter, Ralf
1
Vermeulen, Ivar
1
Waiguny, Martin
1
Zander, Mark F.
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Cutting edge international research
Journal of advertising : official publication of the American Academy of Advertising
36
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising research
22
Young consumers : insight and ideas for responsible marketers
16
Journal of marketing communications
13
Psychology & marketing
12
International journal of advertising : the review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : JPM
8
International journal of consumer studies
6
Marketing letters : a journal of research in marketing
6
The journal of consumer marketing
6
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Application of gaming in new media marketing
4
European journal of marketing
4
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Review of industrial organization : RIO
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer behaviour : an international research review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Advertising and violence : concepts and perspectives
2
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ECONIS (ZBW)
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1
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
2
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
3
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
4
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
5
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
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