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~isPartOf:"DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of retailing"
~type_genre:"Aufsatz in Zeitschrift"
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12
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7
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5
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4
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Zimmermann, Klaus F.
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Technological forecasting & social change : an international journal
9
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
Marketing science
6
Quantitative marketing and economics : QME
6
Cogent economics & finance
5
International Journal of Financial Studies : open access journal
5
International journal of business information systems : IJBIS
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of economic behavior & organization : JEBO
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Economic modelling
4
HMD : Praxis der Wirtschaftsinformatik
4
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank
;
Petersen, J. Andrew
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
Saved in:
3
Intra-platform competition : the role of innovative and refinement evolution in app success
Liu, Yi
;
Tang, Xinlin
;
Bush, Ashley
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013259465
Saved in:
4
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
5
Finding competitive keywords from query logs to enhance search engine advertising
Qiao, Dandan
;
Zhang, Jin
;
Wei, Qiang
;
Chen, Guoqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
4
,
pp. 531-543
Persistent link: https://www.econbiz.de/10011719982
Saved in:
6
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
7
Trademark strategy in the internet age : customer hijacking and the doctrine of initial interest confusion
Scott, Clifford D.
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10009757394
Saved in:
8
Search advertising placement strategy : exploring the efficacy of the conventional wisdom
Luo, Wenhong
;
Cook, David
;
Karson, Eric J.
- In:
Information & management : the internat. journal of …
48
(
2011
)
8
,
pp. 404-411
Persistent link: https://www.econbiz.de/10009411254
Saved in:
9
Ranking web sites using domain ontology concepts
Kayed, Ahmad
;
El-Qawasmeh, Eyas
;
Qawaqneh, Zakariya
- In:
Information & management : the internat. journal of …
47
(
2010
)
7/8
,
pp. 350-355
Persistent link: https://www.econbiz.de/10008797091
Saved in:
10
Sommerpause bei der Arbeitslosigkeit : Google-gestützte Prognose signalisiert Entspannung
Askitas, Nikos
;
Zimmermann, Klaus F.
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
76
(
2009
)
33
,
pp. 561-566
Persistent link: https://www.econbiz.de/10003868383
Saved in:
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