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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of strategic marketing"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Investitionsgütermarketing"
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Lieferantenmanagement
B-to-B-Marketing
16
Business-to-business marketing
16
Supplier relationship management
10
Marketing management
8
Marketingmanagement
8
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Erfolgsfaktor
4
Investitionsgütermarketing
4
Relationship marketing
4
Success factor
4
KMU
3
SME
3
Theorie
3
Theory
3
market orientation
3
Investitionsgüterindustrie
2
Market segmentation
2
Marktsegmentierung
2
Performance measurement
2
Performance-Messung
2
Selling
2
Strategic management
2
Strategisches Management
2
Target group
2
Verkauf
2
Zielgruppe
2
business markets
2
Aerospace industry
1
Air transport
1
Airbus Industrie
1
Anlagenbau
1
Außendienst
1
B2B branding
1
B2B marketing
1
B2B models
1
Beschaffung
1
Boeing Commercial Airplane Company
1
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Weinstein, Art
2
Anees-ur-Rehman, Muhammad
1
Ben Youssef, Kamel
1
Brotspies, Herbert
1
Johnston, Wesley James
1
Kitchen, Philip J.
1
Kottkamp, Saskia
1
Lancaster, Geoffrey
1
Leicht, Thomas
1
Mishra, Prashant
1
Mols, Niels Peter
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Ozuem, Wilson
1
Pellicelli, Michela
1
Sarkar, Soumya
1
Siahtiri, Vida
1
Sitte, Gerald
1
Thomas, Tara
1
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DUV / Wirtschaftswissenschaft
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
338
The journal of business & industrial marketing
150
Journal of business-to-business marketing
76
Journal of business research : JBR
72
SpringerLink / Bücher
13
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Springer eBook Collection / Business and Economics
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
Technischer Vertrieb
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
Gabler Research
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
3
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
4
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
5
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
6
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
9
Technology branding : strategische Markenpolitik für Investitionsgüter
Sitte, Gerald
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001621026
Saved in:
10
Erprobung innovativer Investitionsgüter bei Erstkunden
Kottkamp, Saskia
-
1998
Persistent link: https://www.econbiz.de/10013429572
Saved in:
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