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~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Investitionsgütermarketing"
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B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
10
Supplier relationship management
10
Marketing management
8
Marketingmanagement
8
Brand management
5
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5
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4
Erfolgsfaktor
4
Investitionsgütermarketing
4
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Theorie
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DUV / Wirtschaftswissenschaft
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
76
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
19
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11
Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
Saved in:
12
A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 411-431
Persistent link: https://www.econbiz.de/10003916866
Saved in:
13
Technology branding : strategische Markenpolitik für Investitionsgüter
Sitte, Gerald
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001621026
Saved in:
14
Marketing-Management in der Großflugzeugindustrie
Wilken, Markus
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001548814
Saved in:
15
Dienstleistungen im industriellen Anlagengeschäft : ein Marketing-Konzept zur Verbesserung des betriebsphasenbezogenen Kundennutzens
Grill-Kiefer, Gerhard
-
2000
Persistent link: https://www.econbiz.de/10001425793
Saved in:
16
Erprobung innovativer Investitionsgüter bei Erstkunden
Kottkamp, Saskia
-
1998
Persistent link: https://www.econbiz.de/10013429572
Saved in:
17
Computergestützter Vertrieb von Investitionsgütern : Analyse - Gestaltungsempfehlungen - Perspektiven
Flory, Markus
-
1995
Persistent link: https://www.econbiz.de/10000549384
Saved in:
18
Marketingstrategien für Produktionsgüter
Krämer, Christian
-
1993
Persistent link: https://www.econbiz.de/10000372696
Saved in:
19
Investitionsgütermarketing auf Basis industrieller Beschaffungsentscheidungen : Entscheidungsprozesse beim Kauf von Industrieanlagen
Fitzgerald, Ronald L.
-
1989
Persistent link: https://www.econbiz.de/10000078690
Saved in:
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