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~isPartOf:"DUV / Wirtschaftswissenschaft"
~source:"econis"
~subject:"Innovationsmanagement"
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Innovationsmanagement
B-to-B-Marketing
4
Business-to-business marketing
4
Investitionsgütermarketing
4
Theorie
3
Theory
3
Investitionsgüterindustrie
2
Lieferantenmanagement
2
Supplier relationship management
2
Aerospace industry
1
Air transport
1
Airbus Industrie
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Anlagenbau
1
Beschaffung
1
Beziehungsmarketing
1
Boeing Commercial Airplane Company
1
Brand management
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Bundling strategy
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Business-to-Business-Marketing
1
Computerunterstütztes Verfahren
1
Customer service
1
Dauerhafte Konsumgüter
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Deutschland
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Dienstleistungsmarketing
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Distributionslogistik
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Durable goods
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Electronic Commerce
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Entscheidungsprozess
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Erfolgsfaktor
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Ernährungsindustrie
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Erprobung
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Food industry
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Germany
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Großraumflugzeug
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Innovation management
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Instandhaltung
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Kunde
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Kundenservice
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Luft- und Raumfahrtindustrie
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German
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Kottkamp, Saskia
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DUV / Wirtschaftswissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of business & industrial marketing
14
Journal of business-to-business marketing
7
Journal of business research : JBR
4
International journal of innovation management
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of marketing
2
Journal of marketing research
2
Kontakt & Studium
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Administrative Sciences : open access journal
1
Applied marketing science / Angewandte Marketingforschung
1
Beiträge zur Konversionsforschung
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business process management journal
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
California management review
1
Cowles Foundation discussion paper
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Applied Marketing Science / Angewandte Marketingforschung
1
HEC Paris research paper series
1
Hamburger Schriften zur Marketingforschung
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
1
International journal of business environment : IJBE
1
International journal of entrepreneurship and innovation management
1
International journal of market research
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Knowledge management research & practice : KMRP
1
Managing product innovation
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Erprobung innovativer Investitionsgüter bei Erstkunden
Kottkamp, Saskia
-
1998
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