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~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~subject:"Customer value"
~subject:"Multichannel strategy"
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Customer analysis
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Gabler Edition Wissenschaft
2
International journal of production economics
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Berichte aus der Statistik
1
Channel strategies and marketing mix in a connected world
1
Competence perspectives on learning and dynamic capabilities
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Optimierung der Performance im Credit Management
1
Die Rolle des Staates in der Ökonomie : finanzwissenschaftliche Perspektiven ; Festschrift für Otto Roloff zum 65. Geburtstag
1
E-retailing challenges and opportunities in the global marketplace
1
Good practice guideline
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of electronic finance : IJEF
1
International journal of innovation and technology management : IJITM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jahrbuch für Controlling und Rechnungswesen
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of operations management
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriften zum innovativen Marketing
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Springer eBook Collection
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SpringerBriefs in accounting
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Working paper series : WPS
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
2
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
3
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
4
Der Customer Lifetime Value-Ansatz zur Bestimmung des Kundenwertes
Hempelmann, Bernd
;
Lürwer, Markus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
32
(
2003
)
3
,
pp. 336-341
Persistent link: https://www.econbiz.de/10001739789
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