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~isPartOf:"Decision : official journal of Indian Institute of Management Calcutta"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Huang, Guanxiong
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Ilavarasan, P. Vigneswara
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Liang, Hai
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Decision : official journal of Indian Institute of Management Calcutta
Journal of business research : JBR
Journal of retailing and consumer services
5
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Tourism management : research, policies, practice
4
International journal of contemporary hospitality management
3
Journal of hospitality marketing & management
3
Decision support systems : DSS ; the international journal
2
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing research
2
Technological forecasting & social change : an international journal
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essentials
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Cowles Foundation discussion paper
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Digital transformation and new approaches in trade, economics, finance and banking
1
Dissertationen der LMU
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E-marketing ; Vol. 1
1
Emerging Markets Journal : EMAJ
1
Eurasian business review
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European journal of management and business economics : EJM&BE
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Faculty & research / Insead : working paper series
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of bank marketing
1
International journal of business information systems : IJBIS
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International journal of consumer studies
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International journal of electronic business : IJEB
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of information technology and management : IJITM
1
International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of production research
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International review on public and non-profit marketing
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1
How can we improve tourism service experiences : insights from multi-stakeholders' interaction
Kar, Arpan Kumar
;
Choudhary, Shweta Kumari
;
Ilavarasan, …
- In:
Decision : official journal of Indian Institute of …
50
(
2023
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10014330236
Saved in:
2
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
3
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
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