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~isPartOf:"Demography : a publication of the Population Association of America ; the statistical study of human populations"
~isPartOf:"Journal of business research : JBR"
~person:"Alvarez, Cecilia M. O."
~person:"Bóveda-Lambie, Adriana"
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Alvarez, Cecilia M. O.
Bóveda-Lambie, Adriana
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Demography : a publication of the Population Association of America ; the statistical study of human populations
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.
;
Taylor, Kimberly A.
;
Gomez, Carolina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 158-167
Persistent link: https://www.econbiz.de/10011645556
Saved in:
2
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
3
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
4
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
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