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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Mobile marketing
27
Mobile Marketing
26
Mobile communications
14
Mobilkommunikation
14
Consumer behaviour
11
Konsumentenverhalten
11
Online-Marketing
9
Marketing management
8
Marketingmanagement
8
Internet marketing
7
Mobile Business
6
Mobile business
6
Innovation adoption
5
Mobile phone
5
Mobiltelefon
5
Advertising
3
Advertising effects
3
Deutschland
3
E-commerce
3
Electronic Commerce
3
Germany
3
Mobile Anwendung
3
Mobile application
3
Werbewirkung
3
Werbung
3
Attitude
2
Beziehungsmarketing
2
Digital goods
2
Digitale Güter
2
Marketingkonzept
2
Meta-Analyse
2
Meta-analysis
2
Relationship marketing
2
2001-2008
1
Advertising planning
1
America
1
Animated logos
1
Apple
1
Attitude certainty
1
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Article
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3
Aufsatz im Buch
2
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English
5
Author
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Chung, Christina
1
Gao, Tao
1
Karjaluoto, Heikki
1
Kim, Youngchan
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Muk, Alexander
1
Pagani, Margherita
1
Reeh, Marc-Oliver
1
Rohm, Andrew J.
1
Schumacher, Henrik
1
Sultan, Fareena
1
Wiedmann, Klaus-Peter
1
Yang, Byunghwa
1
Yoo, Changjo
1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Journal of business research : JBR
Wirtschaftswissenschaft
International journal of internet marketing and advertising : IJIMA
3
BestMasters
2
International journal of business information systems : IJBIS
2
Acta Universitatis Danubius / Oeconomica
1
Apps management and e-commerce transactions in real-time
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Cogent business & management
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research : IJBSR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economic research
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of markets and business systems
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Organizations and markets in emerging economies
1
Psychology & marketing
1
SpringerLink / Bücher
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The journal of applied business research
1
The marketing review
1
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ECONIS (ZBW)
5
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5
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date (oldest first)
1
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers'
mobile
marketing
acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Yang, Byunghwa
;
Kim, Youngchan
;
Yoo, Changjo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1345-1352
Persistent link: https://www.econbiz.de/10009756002
Saved in:
4
Employment and acceptance of near field communication in
mobile
marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
5
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
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