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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Mobile marketing"
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Mobile marketing
Mobile Marketing
20
Mobile communications
12
Mobilkommunikation
12
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Konsumentenverhalten
5
Online-Marketing
5
E-commerce
4
Electronic Commerce
4
Mobile Business
4
Mobile business
4
Advertising effects
3
Deutschland
3
Germany
3
Internet marketing
3
Mobile phone
3
Mobiltelefon
3
Target group
3
Werbewirkung
3
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3
targeting
3
Advertising
2
Beziehungsmarketing
2
Digital goods
2
Digitale Güter
2
Distribution channel
2
Feldforschung
2
Field research
2
Innovation adoption
2
Innovationsakzeptanz
2
Marketingkonzept
2
Mobile Anwendung
2
Mobile application
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Vertriebsweg
2
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2
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13
German
7
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Luo, Xueming
3
Bogner, Thomas
2
Fang, Zheng
2
Andrews, Michelle
1
Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Cheng, Zhang
1
Drossos, Dimitris
1
Dubé, Jean-Pierre
1
Eriksson, Carina Ihlström
1
Fong, Nathan M.
1
Ghose, Anindya
1
Giaglis, George M.
1
Karjaluoto, Heikki
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Li, Chenxi
1
Link, Jörg
1
McKenzie, Jonathon
1
Muhlberger, Ralf
1
Müller, Ulrich
1
Narang, Unnati
1
Nasır, Süphan
1
Rafieian, Omid
1
Reeh, Marc-Oliver
1
Sauter, Michael M.
1
Schmalen, Helmut
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Schmidt, Sebastian
1
Schröder, Hendrik
1
Schumacher, Henrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
Shankar, Venkatesh
1
Theis, Hans-Joachim
1
Wang, Xiaoyi
1
Wiedmann, Klaus-Peter
1
Yoganarasimhan, Hema
1
Åkesson, Maria
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Wirtschaftswissenschaft
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
13
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
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ECONIS (ZBW)
20
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1
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
2
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
3
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
4
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
5
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
6
Reviewing
mobile
marketing
research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
7
Framework for
mobile
marketing
: the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
8
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
9
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
10
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
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