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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Consumer behaviour
Marketingmanagement
Mobile Marketing
15
Mobile marketing
15
Mobile communications
8
Mobilkommunikation
8
Marketing management
6
Deutschland
3
E-commerce
3
Electronic Commerce
3
Germany
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Digital goods
2
Digitale Güter
2
Innovation adoption
2
Innovationsakzeptanz
2
Marketingkonzept
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Relationship marketing
2
2001-2008
1
Advertising planning
1
Bibliometrics
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Bogner, Thomas
2
Barnes, Stuart J.
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Brown, Mark
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Carroll, Amy
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Eriksson, Carina Ihlström
1
Karjaluoto, Heikki
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
McKenzie, Jonathon
1
Muhlberger, Ralf
1
Schröder, Hendrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
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Åkesson, Maria
1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Digital advertising : theory and research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
Acta Universitatis Danubius / Oeconomica
2
Ausgewählte Studien des ECC-Handel
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
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All
ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Framework for
mobile
marketing
: the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
2
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
3
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
4
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
5
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
6
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301704
Saved in:
7
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515571
Saved in:
8
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
Saved in:
9
Kommunikationsstrategien im handelsbetrieblichen Online-Marketing
Theis, Hans-Joachim
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 333-352)
.
2002
Persistent link: https://www.econbiz.de/10001648521
Saved in:
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