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~isPartOf:"Der Markt : international journal of marketing"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of consumer marketing"
~subject:"Social Web"
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Der Markt : international journal of marketing
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of the Academy of Marketing Science
The journal of consumer marketing
Journal of business research : JBR
5
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2
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of marketing analytics : JMA
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory and applications ; 2012=Vol. 23
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ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
2
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
3
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
4
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
5
Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina Castillo, …
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
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