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~isPartOf:"Der Markt : international journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of consumer marketing"
~subject:"Social Web"
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Der Markt : international journal of marketing
Journal of the Academy of Marketing Science
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
2
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
3
Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina Castillo, …
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
Saved in:
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