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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International marketing review"
~isPartOf:"Sustainable luxury : managing social and environmental performance in iconic brands"
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Luxury goods
48
Luxusgüter
48
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25
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11
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Developing successful global strategies for marketing luxury brands
Harvard-Business-Manager : das Wissen der Besten
International marketing review
Sustainable luxury : managing social and environmental performance in iconic brands
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
48
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Mainolfi, Giada
- In:
International marketing review
39
(
2022
)
1
,
pp. 32-54
Persistent link: https://www.econbiz.de/10013169626
Saved in:
4
Guest editorial: advancing research on global luxury consumption
Christodoulides, George
;
Michaelidou, Nina
- In:
International marketing review
39
(
2022
)
2
,
pp. 145-148
Persistent link: https://www.econbiz.de/10013396155
Saved in:
5
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
6
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
7
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
8
The role of socio-psychological and personality antecedents in luxury consumption : a meta-analytic review
Bharti, Megha
;
Suneja, Vivek
;
Chauhan, Ajay Kumar
- In:
International marketing review
39
(
2022
)
2
,
pp. 269-308
Persistent link: https://www.econbiz.de/10013396180
Saved in:
9
Special issue: global luxury consumption
Christodoulides, George
(
ed.
);
Michaelidou, Nina
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013396187
Saved in:
10
Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
International marketing review
39
(
2022
)
2
,
pp. 309-334
Persistent link: https://www.econbiz.de/10013396190
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