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~isPartOf:"Developments in marketing science: proceedings of the Academy of Marketing Science"
~isPartOf:"Legends in consumer behavior"
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Consumer behaviour
42
Konsumentenverhalten
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Theorie
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Theory
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Russell W. Belk
10
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5
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Sheth, Jagdish N.
40
Holbrook, Morris B.
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Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
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2
Addis, Michela
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1
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Ger, Güliz
1
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1
Haugtvedt, Curtis P.
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Heidig, Wibke
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Herr, Paul M.
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Hill, Ronald Paul
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1
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1
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
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Cultural Perspectives in Marketing Conference <2010, Lille>
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Developments in marketing science: proceedings of the Academy of Marketing Science
Legends in consumer behavior
SpringerLink / Bücher
13
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9
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9
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Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
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2
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
3
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
4
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
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5
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
6
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
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7
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
8
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
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9
Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, US...
Robinson, Leroy
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398331
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10
Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
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