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~isPartOf:"Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Germany"
~subject:"Soziales Netzwerk"
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
11
SpringerLink / Bücher
11
Journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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European journal of marketing : EJM
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Journal of retailing and consumer services
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5
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
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4
Corporate communications : an international journal
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
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3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of promotion management : innovations in planning and applied research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pakistan journal of commerce and social sciences
3
The journal of product & brand management
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International journal of business environment : IJBE
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International journal of business information systems : IJBIS
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International journal of technology marketing : IJTMkt
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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ECONIS (ZBW)
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1
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
Saved in:
2
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
3
Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
Saved in:
4
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
5
Word-of-mouth amplified : an exploration of hotel customer feedback websites
Bouvain, Petra
;
Muskat, Matthias
;
Muskat, Birgit
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 21-52)
.
2011
Persistent link: https://www.econbiz.de/10009010239
Saved in:
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