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~isPartOf:"Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Germany"
~subject:"Soziales Netzwerk"
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Viral marketing
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Virales Marketing
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19
Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
12
Online-Marketing
12
word of mouth
9
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online word of mouth
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
11
SpringerLink / Bücher
11
Journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
Journal of service research : JSR
5
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Research
4
Corporate communications : an international journal
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
Discussion paper
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
2
Electronic commerce research
2
Games and economic behavior
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
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ECONIS (ZBW)
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
Saved in:
3
Bring a friend! : privately or publicly?
Carroni, Elias
;
Pin, Paolo
;
Righi, Simone
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
Saved in:
4
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Saved in:
5
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
6
Word-of-mouth amplified : an exploration of hotel customer feedback websites
Bouvain, Petra
;
Muskat, Matthias
;
Muskat, Birgit
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 21-52)
.
2011
Persistent link: https://www.econbiz.de/10009010239
Saved in:
7
Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
Saved in:
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