//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of logistics : research and applications"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~subject:"Success factor"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Success factor
B-to-B-Marketing
36
Business-to-business marketing
36
Beziehungsmarketing
12
Lieferantenmanagement
12
Relationship marketing
12
Salespeople
12
Supplier relationship management
12
Verkaufspersonal
12
business-to-business marketing
9
Selling
8
Verkauf
8
Customer value
6
Kundenwert
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Erfolgsfaktor
4
sales management
4
Innovation management
3
Innovationsmanagement
3
Marketing management
3
Marketingmanagement
3
Performance measurement
3
Performance-Messung
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Customer acquisition
2
E-commerce
2
Electronic Commerce
2
Firm value
2
Führungskräfte
2
Innovation
2
Kundengewinnung
2
Leistungsbündel
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Graue Literatur
1
Non-commercial literature
1
Language
All
English
3
German
1
Author
All
Chakravarty, Anindita
1
Chen, Xuezhong
1
Grewal, Rajdeep
1
Johansen, John
1
Luxhøj, James T.
1
Mao, Zhaofang
1
O'Kane, James
1
Reinartz, Werner J.
1
Saini, Amit
1
Salomo, Sören
1
Talke, Katrin
1
Trommsdorff, Volker
1
Ulaga, Wolfgang
1
Wang, Chengbo
1
Wang, Jun
1
Wang, Liguo
1
more ...
less ...
Published in...
All
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of logistics : research and applications
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Industrial marketing management : the international journal for industrial and high-tech firms
10
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Journal of business-to-business marketing
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Business horizons
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
Measuring business excellence : the journal of organizational performance management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of personal selling & sales management : JPSSM
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Critical success criteria for B2B e-commerce systems in Chinese medical supply chain
Wang, Chengbo
;
Mao, Zhaofang
;
Johansen, John
;
Luxhøj, …
- In:
International journal of logistics : research and …
19
(
2016
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011487792
Saved in:
2
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
3
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
4
Überwindung von Diffusionsbarrieren bei der Markteinführung von Innovationen
Talke, Katrin
;
Salomo, Sören
;
Trommsdorff, Volker
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
2
,
pp. 125-156
Persistent link: https://www.econbiz.de/10003449710
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->