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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Brand management"
~subject:"Welt"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
7
The journal of brand management : an international journal
7
SpringerLink / Bücher
6
Gabler Edition Wissenschaft
5
Journal of marketing research : JMR
5
Qualitative market research : an international journal
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
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3
European journal of marketing : EJM
3
International journal of market research
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Australasian marketing journal
2
Bericht der GfK-Tagung : vom ...
2
Betriebswirtschaftliche Studien
2
Developments in marketing science
2
European review of agricultural economics : ERAE
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business anthropology
2
Journal of global marketing
2
Journal of the Academy of Marketing Science
2
Market research handbook
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Qualitätsmanagement und Qualitätssicherung : 7. Wissenschaftliche Tagung
2
SFB 649 discussion paper
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Springer eBook Collection / Business and Economics
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The journal of consumer marketing
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The journal of product & brand management
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Woodhead Publishing series in consumer science and strategic marketing
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Young consumers : insight and ideas for responsible marketers
2
A Wheatsheaf Paperback Original
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Advances in spatial science
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Agrarwirtschaft / Sonderhefte : Zeitschrift für Betriebswirtschaft, Marktforschung u. Agrarpolitik
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Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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ECONIS (ZBW)
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
3
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
4
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
5
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
6
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
Saved in:
7
Ethnography within cunsumer research : a critical case study of Consumer Film Festivals
McMillan, Lorne
;
Ng, Brenda
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 707-714
Persistent link: https://www.econbiz.de/10003597750
Saved in:
8
Nationale Kundenbarometer als Ansatzpunkte zur Verbesserung der Kundenorientierung : Konzept und empirische Ergebnisse des Schweizer Kundenbarometers
Bruhn, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
52
(
1998
)
5
,
pp. 271-295
Persistent link: https://www.econbiz.de/10001254197
Saved in:
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