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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Markenimage"
~subject:"Welt"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing research : JMR
9
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6
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International journal of market research
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The evolution of brands : from signals of quality to storehouses of trust
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European journal of marketing : EJM
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European review of agricultural economics : ERAE
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International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business anthropology
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Journal of consumer behaviour : an international research review
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Journal of global marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Market research handbook
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Qualitätsmanagement und Qualitätssicherung : 7. Wissenschaftliche Tagung
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
3
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
4
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
Saved in:
5
Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio
;
Martinez Caro, Laura
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
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6
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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7
Going underground : how ethnography helped the Tube tunnel to the heart of its brand
Pring, Ian
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 693-705
Persistent link: https://www.econbiz.de/10003597743
Saved in:
8
Ethnography within cunsumer research : a critical case study of Consumer Film Festivals
McMillan, Lorne
;
Ng, Brenda
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 707-714
Persistent link: https://www.econbiz.de/10003597750
Saved in:
9
Nationale Kundenbarometer als Ansatzpunkte zur Verbesserung der Kundenorientierung : Konzept und empirische Ergebnisse des Schweizer Kundenbarometers
Bruhn, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
52
(
1998
)
5
,
pp. 271-295
Persistent link: https://www.econbiz.de/10001254197
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