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~isPartOf:"Digital advertising : theory and research"
~subject:"2000-2016"
~subject:"Computerspiel"
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2000-2016
Computerspiel
Mobile Marketing
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Mobile marketing
18
Consumer behaviour
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Interactive media
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Interaktive Medien
6
Konsumentenverhalten
6
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Social Web
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Social web
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Internet usage
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2001-2015
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Daugherty, Terry
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Djuric, Vanja
1
Schmierbach, Mike
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Digital advertising : theory and research
Contemporary trends in innovative marketing strategies
1
Cutting edge international research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Ross School of Business working paper series
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ECONIS (ZBW)
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A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
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2
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
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