Immersion in games exemplifies why digital media create complex responses to ads
Year of publication: |
2017
|
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Authors: | Schmierbach, Mike |
Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 427-430
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Subject: | Mobile Marketing | Mobile marketing | Computerspiel | Video game | Product Placement | Product placement |
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