Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Frank E. Dardis and Mike Schmierbach
| Year of publication: |
2012
|
|---|---|
| Authors: | Dardis, Frank E. ; Schmierbach, Mike |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 1, p. 42-59
|
| Subject: | Computerspiel | Video game | Werbewirkung | Advertising effects | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | USA | United States | 1996-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535755