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~isPartOf:"Digital marketing strategies and models for competitive business"
~isPartOf:"Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues"
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Digital media
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Digital marketing strategies and models for competitive business
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
17
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
9
JMM : the international journal on media management
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Journal of media business studies
6
Policy and marketing strategies for digital media
6
Strategic corporate communication in the digital age
6
Economic analysis of the digital economy
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Entrepreneurship, theory and practice : ET & P
3
Handbook of social media management : value chain and business models in changing media markets
3
Journal of communication management : an international journal
3
Journal of marketing research
3
Marketing science
3
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Conference proceedings trends in business communication 2016
2
Digital advertising : theory and research
2
Digital revolution: : challenges for contract law in practice
2
Electronic commerce research and applications
2
Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
2
Global advertising practice in a borderless world
2
International journal of Indian culture and business management : IJICBM
2
Journal of marketing
2
Management dynamics in the knowledge economy
2
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1
Digital influencers and follower behavior : an exploratory study
Lopes, Isabel Maria
;
Ribeiro, Maria Isabel
;
Fernandes, …
- In:
Digital marketing strategies and models for competitive …
,
(pp. 30-51)
.
2020
Persistent link: https://www.econbiz.de/10012231285
Saved in:
2
Digital marketing : a bibliometric analysis based on the Scopus database scientific publications
Ribeiro, Maria Isabel Barreiro
;
Fernandes, António …
- In:
Digital marketing strategies and models for competitive …
,
(pp. 52-73)
.
2020
Persistent link: https://www.econbiz.de/10012231288
Saved in:
3
Country marketing strategy : a low-cost digital marketing proposal for Cabo Verde
Mota Pinto, Filipe
;
Pinto, Catarina Carreira
- In:
Digital marketing strategies and models for competitive …
,
(pp. 131-159)
.
2020
Persistent link: https://www.econbiz.de/10012231311
Saved in:
4
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
Saved in:
5
Disruptions and value in the interactive digital media marketplace
El Sawy, Omar A.
;
Pereira, Francis
- In:
Understanding the interactive digital media marketplace …
,
(pp. 1-11)
.
2012
Persistent link: https://www.econbiz.de/10009410315
Saved in:
6
Bundling strategy in the IDM marketplace
Goh Kok Min
;
Soo, Kelvin Tan Yuean
;
Geng, Wang
- In:
Understanding the interactive digital media marketplace …
,
(pp. 62-75)
.
2012
Persistent link: https://www.econbiz.de/10009411150
Saved in:
7
The problem with free Web content
Ping Seng Ng
;
Vergara Arias, Diego Fernando
;
Koh, …
- In:
Understanding the interactive digital media marketplace …
,
(pp. 52-61)
.
2012
Persistent link: https://www.econbiz.de/10009411153
Saved in:
8
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
Saved in:
9
The case for variable pricing of IDM
Bansal, Ankit
;
Manohar, Desai Mayura
;
Shantani, S.
- In:
Understanding the interactive digital media marketplace …
,
(pp. 25-31)
.
2012
Persistent link: https://www.econbiz.de/10009411165
Saved in:
10
Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha
;
Ho Wei Ching
;
Arasu Prem Kumar
- In:
Understanding the interactive digital media marketplace …
,
(pp. 109-117)
.
2012
Persistent link: https://www.econbiz.de/10009411855
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