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~isPartOf:"Direct marketing : an international journal"
~isPartOf:"Innovative business practices : prevailing a turbulent era"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Theorie und Forschung"
~subject:"Distribution channel"
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Direct marketing : an international journal
Innovative business practices : prevailing a turbulent era
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Theorie und Forschung
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
International journal of production economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of retailing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The marketing review
2
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Bank- und finanzwirtschaftliche Forschungen
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
1
Gabler-Edition Wissenschaft
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handelsforschung
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IEEE transactions on engineering management : EM
1
International journal of business policy and economics
1
International journal of production research
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of accounting & economics
1
Journal of business communication : JBC
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society
1
Manufacturing & service operations management : M & SOM
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Regulatory and economic challenges in the postal and delivery sector
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
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ECONIS (ZBW)
7
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
3
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
Saved in:
4
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
5
Selecting and employing the right media in direct marketing channels
Keillor, Bruce D.
- In:
Direct marketing : an international journal
2
(
2008
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
Saved in:
6
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
7
Die kommunikationspolitische Ausgestaltung eines neuen Vertriebsweges für erklärungsbedürftige Produkte : theoretische Ansatzpunkte und computergestützte Analyse eines Direktmarket...
Hillenbrand, Gerold
-
1992
Persistent link: https://www.econbiz.de/10000837258
Saved in:
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