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~isPartOf:"Direct marketing : an international journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Kraljic purchasing portfolio matrix"
~subject:"Selling"
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Direct marketing : an international journal
The journal of business & industrial marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
International journal of production economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Handbook of quantitative supply chain analysis : modeling in the e-business era
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Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
3
Selecting and employing the right media in direct marketing channels
Keillor, Bruce D.
- In:
Direct marketing : an international journal
2
(
2008
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
Saved in:
4
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
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